![](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=1920,fit=crop/d95EW2kR1PUZVPgd/pexels-life-of-pix-316902-AwvJJJePJGHvr4xm.jpg)
WE ARE ON A MISSION TO CONSOLIDATE HOME CARE businesses IN NOVA SCOTIA
MUREX VENTURES
WHY HOME CARE SERVICES
Recession Resistant
The home care industry is growing and will continue to grow, it is essential and recession-proof. Estimates of long-term and home care show that by 2031, demand is expected to rise by 55% to over 2.3 million Canadians.
Fragmented Industry
Around 70% of the businesses are mom and pop in 2023, which makes it prime for consolidation. A highly fragmented market with a growing client base promotes strong investor interest.
Demographic Tailwinds
The first baby boomers have reached 70, and by 2030, all baby boomers will be over 65. In Nova Scotia, over 25% of the population will be 65 and older. These favorable macro level tailwinds will continue to propel the sector.
![](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=104,h=109,fit=crop,trim=0;14.091743119266056;0;9.394495412844037/d95EW2kR1PUZVPgd/padlock_3064155-meP1L9bkGPtGB3EG.png)
![](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=69,h=67,fit=crop,trim=0;0;14.840579710144928;0/d95EW2kR1PUZVPgd/padlock_3064155-meP1L9bkGPtGB3EG.png)
![](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=104,h=109,fit=crop,trim=0;14.091743119266056;0;9.394495412844037/d95EW2kR1PUZVPgd/life_2342957-YZ972exnjqtkVl2b.png)
![](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=78,h=76,fit=crop,trim=0;0;13.128205128205128;0/d95EW2kR1PUZVPgd/life_2342957-YZ972exnjqtkVl2b.png)
![](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=104,h=109,fit=crop,trim=0;66.14173228346456;0;60.62992125984252/d95EW2kR1PUZVPgd/noun-consolidation-4245138-A85ZpbLJMvC3kpxW.png)
![](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=82,h=80,fit=crop,trim=0;45.16129032258064;0;37.634408602150536/d95EW2kR1PUZVPgd/noun-consolidation-4245138-A85ZpbLJMvC3kpxW.png)
Management Focus
Many small businesses are run by entrepreneurs who continue to make the vast majority of decisions within their organizations. We believe that in order for a company to go to the next level, a management team with various functional skills and more experience than that of the entrepreneur, is crucial.
Investment Approach
We believe that a successful investment strategy begins with looking for the right opportunity. We strive to partner with owners that have demonstrated their ability to successfully manage and grow companies throughout economic cycles.
Governance Philosophy
Murex Ventures' approach to a board of directors is to build a team of talented, proven professionals with relevant experience in order to bring great ideas, insights, and other resources to grow to the next level.
Aligned Incentives
We firmly believe that in order to get everyone focused on creating value, and taking the business to the next level, the financial incentives must be properly aligned. To that end, we strongly encourage an equity investment by the owner.
The Opportunity
Relative to the large supply of baby boomers looking to exit, there are few entities on the demand side of the M&A equation, especially on the small business side. This leaves us with an opportunity. We understand the importance of price when deciding to invest. Even the best acquisition target, if vastly overpaid for, loses its investment zest.
Fragmented Industry
An estimated 10,000 baby boomers are retiring each day. With baby boomer business owners now reaching retirement age, there’s a plethora of motivated sellers. Our strategy is to cherry pick the home care companies with great track records and sound growth prospects.
OUR APPROACH
LEADERSHIP
![](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=91,h=112,fit=crop,trim=0;0;484.8765432098765;0/d95EW2kR1PUZVPgd/td-headshot-AVLzJlwOG2i7B76n.jpg)
![](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=95,h=133,fit=crop,trim=0;0;334.6508875739645;0/d95EW2kR1PUZVPgd/td-headshot-AVLzJlwOG2i7B76n.jpg)
Founder
eli.chalouhi@murexventures.com
![](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=91,h=112,fit=crop/d95EW2kR1PUZVPgd/man-suit-tie_3729-m5K2vzLWwLSXqDv5.png)
![](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=95,h=133,fit=crop/d95EW2kR1PUZVPgd/man-suit-tie_3729-m5K2vzLWwLSXqDv5.png)
![](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=91,h=112,fit=crop/d95EW2kR1PUZVPgd/man-suit-tie_3729-m5K2vzLWwLSXqDv5.png)
![](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=96,h=134,fit=crop/d95EW2kR1PUZVPgd/man-suit-tie_3729-m5K2vzLWwLSXqDv5.png)
![](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=91,h=112,fit=crop/d95EW2kR1PUZVPgd/man-suit-tie_3729-m5K2vzLWwLSXqDv5.png)
![](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=95,h=133,fit=crop/d95EW2kR1PUZVPgd/man-suit-tie_3729-m5K2vzLWwLSXqDv5.png)
CFO
Director of Finance
M&A
Director of Acquisitions
Industry Expert
Home Care
![](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=91,h=112,fit=crop/d95EW2kR1PUZVPgd/man-suit-tie_3729-m5K2vzLWwLSXqDv5.png)
![](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=96,h=134,fit=crop/d95EW2kR1PUZVPgd/man-suit-tie_3729-m5K2vzLWwLSXqDv5.png)
Legal
M&A, Legal
![](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=1920,fit=crop/d95EW2kR1PUZVPgd/pexels-quintin-gellar-313784-1-m7VMKz14yOUKnoGv.jpg)